MAISON MARGIELA, MARNI, JIL SANDER, BALMAIN, AND GIORGIO ARMANI DEBUT NEW BOUTIQUES AT SOUTH COAST PLAZA.

BVLGARI, CARTIER, GUCCI, PALM ANGELS, ALAIA, AND COURRÈGES ARE AMONG THE MORE THAN 30 BRANDS OPENING AT THE DESTINATION SHOPPING CENTER IN 2024.

January 16, 2024, Costa Mesa, California– The unparalleled success story that is South Coast Plaza continues in 2024 with more than 30 new boutiques opening at the luxury center, all from the best-of-the-best global brands. Boutiques opening in the first part of the year include Bvlgari, Cartier, Casper, Chloé, Gucci, Lanvin, and Palm Angels. Also coming to South Coast Plaza in 2024 are boutiques from Alaia, Amiri, Armani/Caffè, Baccarat, Courrèges, Dior Men, Eileen Fisher, Jacques Marie Mage, Mejuri, Santa Maria Novella, Wolford and Zegna, with more to be announced soon. This follows more than 30 openings in 2023, including the most recent debuts from Maison Margiela, Marni, Jil Sander, Balmain and Giorgio Armani.

In a first for South Coast Plaza, international fashion group OTB debuted three of its fashion brands simultaneously in adjacent boutiques. Maison Margiela, Marni, and Jil Sander debuted on the lower level of the Saks Wing at South Coast Plaza, just off of Jewel Court. Lanvin and Jacques Marie Mage will open boutiques nearby later in 2024.

Balmain debuted its flagship boutique at South Coast Plaza in late 2023. “We are so thrilled to join the ranks of luxury brands at the Iconic South Coast Plaza and offer our loyal customer base in Southern California the highest level of products and service close to home,” says Emily George, Balmain President, The Americas.

The newly designed and relocated Giorgio Armani boutique at South Coast Plaza was designed by Giorgio Armani himself, in collaboration with his team of architects. The brand will also reimagine the much-loved coffee bar adjacent to the new boutique as Armani/Caffè, with a new design, menu, and furnishings to be revealed in the coming weeks.

Cartier and BVLGARI will open new, expanded, and stunningly designed Jewel Court boutiques in Spring 2024, with Harry Winston redesigning and expanding its boutique later in the year. These additions will amplify the luxury center’s collection of luxury timepiece and jewelry boutiques, which with 35 stores under one roof is the largest in North America. The collection includes new flagship boutiques from Graff, Van Cleef & Arpels and David Yurman that debuted in late 2023.

Gucci will open a new flagship location in Spring 2024. Chloé and Baccarat are among the brands reimagining their existing South Coast Plaza boutiques, and Dior will open a new men’s store adjacent to its gorgeous flagship boutique this year. A two-level Balenciaga flagship debuted in late 2023, the largest Balenciaga boutique in the Americas.

Sophisticated street brand Palm Angels will add its cachet to the Din Tai Fung wing in early 2024 when it debuts near recently opened Byredo, RIMOWA, Missoni, Alexander Wang, and Gentle Monster.

That’s just the start of the 2024 story at South Coast Plaza. Among the retail news at the center are announcements of boutiques from Alaia, Amiri, Mejuri, and Santa Maria Novella, as well as new boutiques for existing brands Eileen Fisher, Wolford and Zegna. Plus, one of South Coast Plaza’s earliest luxury brands returns when Courrèges, which first came to South Coast Plaza in the 1970s, opens in 2024. 

Stay tuned for more exciting announcements of additional new stores and global brands coming to South Coast Plaza.

ABOUT SOUTH COAST PLAZA

Renowned as a leading international shopping destination, South Coast Plaza is home to more than 280 prominent boutiques and critically acclaimed restaurants. South Coast Plaza is the West Coast’s premier shopping experience, with an unparalleled collection of top retailers, from Louis Vuitton, Gucci, Hermès, Cartier and Harry Winston to Saint Laurent, Loewe, Dior, MIU MIU, Chanel and more.

Images available upon request.

Contact Kedric Francis, South Coast Plaza Director of Public Relations and Communications FrancisK@southcoastplaza.com