Byredo was founded in 2006 in Stockholm. A true expression of a contemporary luxury brand with an ambition to translate and elicit memories and emotions through, and into products. Byredo is reinventing the formulaic approach to business, where creativity and instinct are the overriding forces for the brand’s decisions. Manifested through a variety of objects, using the highest quality materials available and intelligent design details, the Byredo universe, that started with a fragrance, has since evolved into a full range of beauty, home, leather goods and accessories sold in more than 40 countries in the world’s leading retail points. Byredo’s intention is to be timeless yet relevant, meaningful and inspired.

See Byredo in South Coast Plaza’s Spring 2024 Lookbook.