TOM FORD COMES TO SOUTH COAST PLAZA

A new address for dressing well 

Tom Ford legendarily said that “dressing well is a form of good manners.” That’s a principle of the namesake brand, launched in 2005 after illustrious tenures at Gucci and Yves Saint Laurent. But for Ford, sartorial manners aren’t a matter of bland “good taste”—there’s got to be some eros, some glamour, some mystery. Ford is a seducer. Now the Tom Ford maison has embarked on a new era, with Haider Ackermann taking the reins as creative director and putting his own discreetly sensual, sharply tailored spin on the house codes. These include another Tom Ford principle: to honor the essence of “luxury,” a concept whereby impeccable craftsmanship joins opulence and elegance seamlessly together. Shoppers can now experience all this for themselves, with the opening of the swank Tom Ford boutique at South Coast Plaza. Here, too, a new era begins. 

The store invites immersion. This is the Tom Ford universe in toto, offering concierge-level service and the full range of product for both men and women: ready-to-wear, leather goods, beauty, eyewear and more, each given its own sanctuary within the boutique’s 4,413 square feet. There is richness and grandeur—four types of marble have been installed, starting with a handsome façade of Carrara Nuvolata and polished chrome—but also there is intimacy. “I believe that’s what luxury is,” explained Ackermann ahead of his Tom Ford debut. “It shouldn’t be accessible to everything and everyone.” Likewise, store design prioritizes a sense of exclusivity and warmth. The men’s and women’s fashion spaces feature large fireplaces in their lounges. Sleek sofas purr, make yourself at home. 

And of course, suits. No Tom Ford boutique would be complete without the houses signature service, made-to-measure tailoring. Consider this the ultimate in good manners. There is no way to be better dressed than in a bespoke suit that becomes you perfectly, its fit and finish the result of weeks of work by Tom Ford master tailors. It feels decadent just to comb through the fabric on offer—the best materials, from the world’s best mills. It’s been noted that Tom Ford suits are constructed to make you stand up straighter. It’s also been noted that they are a turn-on. What could be finer? In fact, that is the question that underlies the entire Tom Ford universe. No compromises, not on anything, not if you aim to satisfy a discerning clientele. Now that ethos has a new address, on South Coast Plaza’s Jewel Court. Prepare to be seduced.


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