SOUTH COAST PLAZA DEBUTS NEW GRAFF, VAN CLEEF & ARPELS, AND BYREDO BOUTIQUES JUST IN TIME FOR THE HOLIDAYS, AMONG THE MORE THAN 25 NEW BRANDS AT THE DESTINATION LUXURY CENTER

October 30, 2023 Costa Mesa, California– South Coast Plaza is home to the largest collection of luxury timepiece and jewelry boutiques–35 stores under one roof–in North America. New Graff and Van Cleef & Arpels boutiques are now open at South Coast Plaza, making the collection even more breathtaking. The year 2024 will see a newly designed and expanded boutique for Cartier and a beautiful new Bulgari.

The Graff boutique is a Southern California exclusive as a stand-alone store, and one of only eight Graff boutiques in the United States. Located on Level Two in Jewel Court, the expansive salon also features a high jewelry room devoted to unique pieces set with the rare diamonds and gemstones for which the House is renowned. “The opening of Graff South Coast Plaza marks a notable milestone as we expand our offering across the United States,” says Marc Hruschka, President and CEO at Graff USA. Graff is a family-owned business based in the UK where all jewels are made by hand in London.

Van Cleef & Arpels relocated, redesigned, and significantly expanded its South Coast Plaza boutique. The gleaming 4,200 square-foot boutique is the Maison’s first renovation and reimagination of its longstanding original location. “We are thrilled to unveil this new location of our beloved boutique,” says Helen King, President & CEO of Van Cleef & Arpels, Americas. “South Coast Plaza is one of our most important jewels on the West Coast.”

The new Byredo boutique reflects the clean minimalism that defines the brand, offering a full range of fragrance, beauty, home, leather goods and accessories. “South Coast Plaza has a magnetic reach, drawing in a wide audience who journey to this destination,” says Ben Gorham, Founder & Creative Director, Byredo. “It’s another milestone for us in the retail landscape in California.”

Among the other global brands coming to South Coast Plaza soon include Balmain, Bucherer, Palm Angels, Jil Sander, Maison Margiela, Alaia, TYR, and Jaques Marie Mage. Giorgio Armani, Marni, Lanvin, Cartier, Bulgari, Gucci, and Balenciaga are among the brands opening redesigned, relocated, and significantly larger boutiques in coming weeks, and into 2024.

ABOUT SOUTH COAST PLAZA
Renowned as a leading international shopping destination, South Coast Plaza is home to more than 280 prominent boutiques and critically acclaimed restaurants. South Coast Plaza is the West Coast’s premier shopping experience, with an unparalleled collection of top retailers, from Louis Vuitton, Gucci, Hermès, Cartier and Harry Winston to Saint Laurent, Loewe, Dior, MIU MIU, Chanel and more.

Images available upon request.
Contact Kedric Francis, South Coast Plaza Director of Public Relations and Communications FrancisK@southcoastplaza.com