Baccarat, the French luxury leader in high-end, exclusive crystal products since 1764, has opened an innovative, interactive boutique in The Penthouse on level 3 at South Coast Plaza. The expanded boutique is modern and minimalist, yet sophisticated and inspired by timeless elements of the Philippe Starck concept. The design is clean but warm with a neutral palette and organic highlights of white concrete, white oak, matte black steel, vintage leather, clear acrylic and crystal.
The boutique is opening with the theme of “The Color of Love,” which focuses on beautiful colored crystal that also will be found in dramatic window displays.
“CRYSTAL CLEAR” BY VIRGIL ABLOH
Another June highlight is the new Virgil Abloh “Crystal Clear” vases that complement the earlier Virgil Abloh glassware collaboration. South Coast Plaza is the only boutique in North America to receive all four of the contemporary vases.
Baccarat will debut integrated digital elements with curated content presenting the latest brand campaign videos. An interactive space enables you to customize your lighting.
Coming soon: the September celebration of the 180th anniversary of the Harcourt, the most iconic and oldest collection in Baccarat’s vast portfolio. A collaboration with Martha Stewart on a collection appropriately called “Martha” will be released in October — the only pattern in 257 years to be named after a person.