THE MOST FABULOUS JEWELS IN THE WORLD HAVE ARRIVED IN COSTA MESA

30th October, Costa Mesa, CA – Today, Graff has unveiled a new salon at the prestigious South Coast Plaza in Costa Mesa, marking an exciting new chapter in the history of the House.

The new Graff salon at South Coast Plaza, Costa Mesa

A world of incomparable beauty and rarity awaits – a new, evolved salon design, the first of its kind to launch in the United States. The concept  harnesses the same visionary sixth sense used by Graff to imagine the possibilities of a diamond in the rough and to transform these miracles of mother nature into the most extraordinary jewels.

The result is a rarified universe, an opulent treasure trove where every element is crafted to perfectly showcase Graff’s most iconic diamond collections – each with its own story to tell. Enter and experience the transformative power of Butterfly, the nostalgic elegance of Tilda’s Bow, the dynamism of Laurence Graff Signature and the strength and beauty of Wild Flower.

Throughout the space, natural textures, including stone, wood and polished marble, are beautifully complemented by bespoke wall coverings. Within the high jewellery room, a striking handcrafted chandelier features dramatic lines of light inspired by the intricate facets of a diamond.

Francois Graff, Chief Executive Officer at Graff, comments: “There is nothing to equal the transformative sense of self-assurance you feel when you wear Graff – and we wanted to harness that same emotion when a client enters a Graff salon.

“Every piece on display has been created using the same exacting precision and attention to detail as the magnificent and celebrated stones that have made diamond history. For this reason, nothing compares to the joy and excitement in choosing, receiving or giving the gift of Graff – jewels for those who know that they deserve the very best.”

Located on Level 2 in the Jewel Court of South Coast Plaza, the expansive salon will also feature a captivating high jewellery room devoted to unique jewels, sensational pieces set with the rare diamonds and gemstones for which the House is renowned. A further display houses Graff’s fragrance collection – which draws inspiration from the spectacular 302.37 carat Graff Lesedi La Rona diamond.

Marc Hruschka, President and CEO at Graff USA, continues: “The opening of Graff South Coast Plaza marks a notable milestone as we expand our offering across the United States. We look forward to welcoming our clients in Costa Mesa to our remarkable new salon – and providing them with an opportunity to experience our fabulous world.”

For over half a century, Graff has discovered and transformed nature’s rarest diamonds into exemplary pieces of timeless jewellery that are – without exception – the most brilliant, breathtaking and coveted in the world. To this day, generations of the Graff family continue to employ their expertise, selecting each stone – and uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed, no shortcuts are taken, only perfection matters.

For more information please contact Lindsey Martin, Public Relations Manager: lindsey.martin@graffusa.com

ABOUT GRAFF
For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.

OUR HISTORY
Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO. To this day, the journey of every jewel is overseen by a member of the Graff family with passion, experience and uncompromising attention to detail at every stage. With over 60 store worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.

IMPORTANT STONES
Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, The Graff Venus, The Lesotho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.

THE MOST FABULOUS JEWELS IN THE WORLD
Our Unique High Jewels are designed and crafted in our London atelier, where our master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone. This highly-personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond.