Maybe it’s because we can’t resist the symbolism of a mighty, majestic and magical dragon. Or perhaps it’s because we can hardly wait for an official date for the return of House of the Dragon, the Game of Thrones prequel series. But whatever is driving it, we are more fired up than ever to celebrate this year’s Lunar New Year.
In case you’ve been holed up in a castle and haven’t noticed: It’s the Year of the Dragon in the Chinese Zodiac. And this year’s Lunar New Year — which officially begins on Feb 10 — is already off to an auspicious start. It’s a 15-day celebration that marks the beginning of the new year on the lunisolar calendar. It is a time for symbolic rituals that usher in good luck, abundance and good fortune — from house cleaning to giving (and receiving) little red envelopes with money, celebrating with feasts, festivals and much more.
Lunar New Year’s mainstream popularity has taken off in the U.S. over the past decade. California, which is home to the largest Asian American population in the U.S., began celebrating Lunar New Year as an official state holiday last year and store fronts, restaurants, chocolatiers and more have joined in with gusto to herald the holiday.
South Coast Plaza, whose Year of the Dragon event runs from February 8-25, has long celebrated the holiday with elaborate installations, celebrations, exclusive products and more. And in that time brands and luxury houses have also begun to celebrate the holiday in earnest. What started with small capsule collections has now mushroomed to major offerings with this year — dare we say it — scaling new heights showcasing bold dragon motifs on everything from clothes to luxury watches, bags, footwear and more!
Whether you have always celebrated the Lunar New Year with your family or just love the symbolism of it, why not invoke the strength and power of the mighty dragon and add a little something fierce to your wardrobe or home. And, as it happens, we just might have a few ideas that we think will slay. (We couldn’t resist!)
SOUTH COAST PLAZA
THE LUNAR NEW YEAR EDIT
BIG DRAGON ENERGY
This year, we love that brands went one step further to bring the motif to life with scales, sculptures and even a dragon egg clutch that would be the envy of any Targaryen.
BABY DRAGON ENERGY
Sometimes you want to lean into cuter, more cuddly dragon energy. Think more Puff and pokémon. And this year, designers were happy to oblige with adorable takes on the theme.
CLASSIC DRAGON ENERGY
Breathe fire into your look with everything from classic dragon motifs to fiery colors evocative of the magical beast.
February 8 – February 25
Enjoy a captivating cultural exhibit, unique Year of the Dragon collections, dazzling events and dining promotions to welcome the Lunar New Year.