Ganni brings easy-to-wear pieces for day in, day out
Under the creative direction of Ditte Reffstrup, Ganni is one of the most coveted contemporary brands among the fashion faithful, having inspired an Insta-cult following that has its own hashtag: #GANNIGirls. Based in Copenhagen, Ganni is beloved for its playful and colorful designs, which include signature elements such as large ruffled collars, puffed sleeves, smocking, patchwork, ruching and pretty all-over prints. Although Ganni looks have a recognizable fun-loving aesthetic, wearers are known to make it their own.
Influencers in Europe have long embraced this Scandi style while in the U.S., celebrity GANNIGirls include Rihanna, Selena Gomez, Gigi Hadid, Kelly Ripa, Giada de Laurentiis, Emily Ratajkowski and the Jenner sisters. Earlier in the fall, a yellow bandanna print silk top and midi skirt and a cropped pink hooded denim jacket were among the looks featured in the first season of “Emily in Paris” – the Netflix hit starring Lily Collins – sending fans of the show searching for those Ganni must-haves.
At South Coast Plaza, the Ganni boutique has been designed to complement the women’s collections, exuding a lively sensibility through a pastel architectural palette, mid-century styling and clean lines. All of it adds up to a vibe that’s welcoming to all types of GANNIGirls. The boutique is located on level 2 in the center’s contemporary fashion row, between Bloomingdale’s and Carousel Court.