KKW Beauty Launches Several Firsts at Pop-Up Boutique
South Coast Plaza’s KKW Beauty pop-up boasts a number of firsts for Kim Kardashian West’s signature beauty brand. Among them is the launch of Kim’s first red lip shade, which debuted exclusively at the pop-up. The classic red shade, made in the KKW Beauty signature crème formula, is significant because the brand is known for its mostly nude range.
The shade, aptly named Red 1, is available as a lipstick and liner, perfect for gifting or wearing. Used together, the lipstick and liner combo can add a bold dimension and shape to the lip.
The Classic Blossom collection’s Pink 8- Hot Pink was the brightest lippie in the range until the drop of this fire engine red. The old Hollywood-inspired lipstick retails for $18 and the liner for $12. They’re available as a set for $28.
Also debuting are three additional red shades titled Hot Sauce, Cherry Pop and Candy Apple. All four red shades will make up the Best of Reds lipstick set which will launch exclusively at the pop-up. Best of Nudes and Best of Pinks lipstick quads will also be available and include Nude 1, 2, 3, 5 and Pink 1, 2, 5, 6 respectively.
The pop-up is home to the entire KKW Fragrance collection as well as Kimoji x Lumee merchandise and the all-new KKW Beauty tool range which includes the sponge, puff and cosmetic bag. But it’s more than just a boutique to try and buy products.
It’s also home to KKW Beauty’s most Instagrammable space yet. The pop-up’s entrance features Kim’s long-awaited crystal maze. The pathway, lined with holographic, music-themed crystals (modeled after the KKW Fragrance Crystal Gardenia collection), leads to a tunnel lined with over-sized Flashing Light loose powder pigment tubes.
Around the corner, the famous concealer wall awaits as does the KKW Fragrance Body display, which includes all three KKW Body fragrances including the new Body II and Body III perfumes.
New KKW Fragrance Hearts, Baddie, Wifey and Baby Girl, have made their in-store debut joining BFF, Bae and Ride or Die. Similar to the originals, Baddie, Wifey and Baby Girl are all in the floral family with a soft, sweet lingering dry down. Find and sample all six candy-inspired Hearts at the pop-up.
Visitors who need time to stop and comfortably snap a photo with their new KKW products can pose on the sinuous grey velvet sofas that line the center of the boutique
KKW Beauty is open during center hours through Feb. 24 and is located on Level 1, between Jewel and Carousel Courts. Make sure to stop by the pop-up shop to turn your online wish-list into an IRL experience before it’s gone!