Aritzia: What’s not to love?

We’re thrilled that  Aritzia has arrived at South Coast Plaza. It’s located on Level 2 in Bloomingdale’s Wing and is the Canadian fashion brand’s exclusive location in Orange County. To those who have not yet discovered Aritzia, here’s the upshot: The boutique has several brands such as Wilfred, Wilfred Free, Le Fou by Wilfred, TNA, Golden by TNA, Babaton, The Group by Babaton, 1 -01 Babaton, Talula, Sunday Best, and Community.

On opening day, we stopped by and found so much to like. The West Coast vibe, for example, is right on point. We found laid-back looks, perfect interview ensembles, and a lot in between in that were easy to mix and match, ranging from $25 to $200. Our favorites: the Levi’s x Aritzia jeans collab featuring two styles in four different washes, about $100 each. 

Among the clothing racks, curated works of art, sculptures and books we spotted Aritzia’s fitting rooms with a welcoming foyer. With sky-high mirrors, luxe leather couches and the water-colored ceiling, the fitting rooms feel more like a young hipster celebrity’s living room.

No wonder Aritzia has a following that includes royal-to-be Meghan Markle. Her maroon dress may be sold out, but there’s a lot more to find, love and obsess about at the boutique.