PURA VIDA MIAMI EXPANDS ITS CALIFORNIA FOOTPRINT WITH NEW COSTA MESA LOCATION AT SOUTH COAST PLAZA

The Miami-born all-day café continues its West Coast growth following the success of Beverly Hills and Malibu

COSTA MESA, CA [January 15, 2026] – Pura Vida Miami, the beloved all-day café known for its vibrant, ingredient-forward menu and thoughtful, community-centered spaces, announces the opening of its third California location at South Coast Plaza in Costa Mesa. This opening represents the brand’s continued growth in California and further solidifies its presence across key West Coast markets.

“Expanding into Costa Mesa reflects the continued evolution of our presence in California and reinforces our long-term vision for the markets we choose to enter. We are incredibly humbled by the support we have received from the Beverly Hills and Malibu communities and are thrilled to introduce Pura Vida Miami to Orange County. Each new store gives us the opportunity to connect more deeply with the people we serve by offering a place they can return to daily, where the food is intentional, the environment is welcoming, and the experience reflects our core values.”
– Omer Horev, Co-Founder & Chief Executive Officer of Pura Vida Miami & Horev Hospitality

Located in South Coast Plaza on Level 1 in the Bloomingdale’s Wing at 3333 Bristol Street, Costa Mesa, California, the 2,172-square-foot café and patio introduces a fresh, approachable destination within a leading international shopping mecca. The opening underscores Pura Vida Miami’s commitment to expanding with intention and bringing its signature approach to simple, quality-driven dining to communities that value balance and connection at any time of day.

Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, Pura Vida Miami has grown from a local Miami favorite into a national lifestyle brand with more than 45 locations across Florida, New York, and California. The Costa Mesa expansion reflects the company’s guiding belief in purposeful growth while maintaining its standards of quality, consistency, and meaningful community presence.

The South Coast Plaza location features Pura Vida Miami’s clean, coastal-inspired, airy aesthetic, incorporating natural textures, warm wood elements, and greenery to create a calm, inviting environment suited for everyday visits. The menu remains rooted in clean cooking techniques and high-quality sourcing, with dishes prepared without the use of seed oils and centered around fresh ingredients, seasonal produce, nutrient-rich grains, and premium proteins. Guests can enjoy Pura Vida Miami’s all-day breakfast offerings, including signature avocado toasts and pasture-raised egg dishes, along with artisanal coffee, matcha beverages, and teas. Chef-driven salads can be customized with a variety of proteins, while wraps, sandwiches, and bowls accommodate preferences ranging from vegan and vegetarian to gluten-free. The brand’s culinary philosophy is reflected in its meticulously curated, customizable menu that balances vibrant, nutrient-rich offerings with more indulgent favorites, ensuring there is something for every preference and routine. The menu also includes cold-pressed juices, wellness shots, house-made smoothies, raw açaí bowls, and a daily selection of fresh-baked goods.

Under Omer and Jennifer Horev’s leadership, Pura Vida Miami continues to expand thoughtfully while remaining rooted in its founding principles of quality, accessibility, and community connection. The brand’s steady growth reflects its commitment to creating spaces and menus that support everyday life and resonate across diverse markets.

Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit PuraVidaMiami.com.

ABOUT PURA VIDA MIAMI

More than a culinary destination, Pura Vida Miami represents a lifestyle rooted in simplicity, balance, and thoughtful choices,  reshaping the way people eat since its establishment in 2012 by husband-and-wife team Omer and Jennifer Horev. With more than 45 locations across Florida, New York, and California, Pura Vida Miami has become a leader in ingredient-driven dining, offering a diverse menu of wholesome, flavorful dishes. Omer and Jennifer Horev, the husband-and-wife duo behind the brand, have meticulously curated a customizable menu that balances vibrant, nutrient-rich offerings with more indulgent favorites. From acai bowls to smoothies and chef-driven salads, each dish is crafted using wholesome ingredients and thoughtful preparation. As Pura Vida Miami continues to expand nationally, the brand remains committed to its founding principles of quality, community, and balanced living. As part of this culture, Pura Vida Miami actively engages in eco-friendly practices, such as composting food waste,  reinforcing its dedication to a more sustainable future. 

For more information, visit https://puravidamiami.com/

Instagram: @puravidamiami

ABOUT SOUTH COAST PLAZA

South Coast Plaza defines the luxury shopping experience with extraordinary boutiques, personal shopping services, and upscale amenities, all within a short distance of the world’s most magnificent beaches and vacation resorts. A leading international shopping destination, South Coast Plaza is home to more than 250 prominent brands, including Hermès, Chanel, Louis Vuitton, Dior, Loewe, Harry Winston, Celine, Maison Margiela, Gucci, Cartier, Rolex and Graff, as well as critically acclaimed restaurants and the adjacent Segerstrom Center for the Arts and UC Irvine Langson Orange County Museum of Art. South Coast Plaza is located in Costa Mesa, California.

MEDIA CONTACT
Max Sanchez, Gnazzo Group
max@gnazzogroup.com
786-202-350