DIOR BEAUTY U.S. FLAGSHIP BOUTIQUE OPENS AT SOUTH COAST PLAZA

COSTA MESA, CALIFORNIA, April 29th, 2025 – Christian Dior Parfums is pleased to announce the opening of the new U.S. flagship fragrance and beauty boutique at South Coast Plaza.

Since its first Paris boutique opened in 1946, Dior has been the epitome of an incomparable couture dream, one stitched by hand. This luxurious world has inspired the identity of this new boutique, a New Look whose spirit is inspired by the codes of the House of Dior’s legendary birthplace: 30 avenue Montaigne in Paris.

An expression of Dior’s excellence and savoir faire, the sleek, luminous design highlights the House’s fragrance and beauty offerings. Mirroring the essence of Dior couture, a sophisticated mix of marble, refined fabrics, and gilded metal seamlessly comes together in perfect harmony in this opulent setting.

The new boutique is anchored by a fragrance discovery experience inspired by the couturier-perfumer’s atelier and designed by Dior Perfume Creation Director Francis Kurkdjian. La Collection Privée Christian Dior, an assortment of unique olfactory silhouettes where fragrance and couture are intertwined, is the focal point. Customizable La Collection Privée accessories, including Fragrance Trunks, Cases, and Caps as well as a selection of fashion accessories such as sunglasses, jewelry and Mitzah scarves, complement the collection.

Dior’s Exceptional Pieces – extraordinary reinterpretations of the House’s iconic designs, created in collaboration with renowned artists and master artisans – are displayed nearby. The Miss Dior by Eva Jospin, Cannage Trinité Nacré Coffret by Nada Debs, and L’Or de Vie by Aristide Najean are offered at the boutique, exclusively in the U.S., as numbered collector’s editions. Dior’s iconic fragrances are also available, including Miss Dior, J’adore, Sauvage, and Dior Homme.

Dior Skincare and the pioneering spirit of Dior Science are showcased through L’Or de Vie, Dior Prestige, Dior Capture, and other iconic and innovative Dior skincare creations. A dedicated consultation alcove, equipped with the latest technological tools, allows clients to experience the effectiveness and sensory appeal of Dior Skincare.

In addition, clients are immersed in the world of Dior Makeup in a space devoted to the color expertise of Peter Philips, Creative and Image Director for Dior Makeup, and the avant-garde spirit of the House of Dior. A large, playful bar and a screen displaying the latest Dior runway shows reflects the energy of Dior fashion and the excitement of being backstage. The looks of the season and the products that inspired them form infinite rows, including the must-have Rouge Dior, the Dior Forever line, and the Dior Backstage line.

To complete their Dior dream, clients are invited to discover a suite of tailor-made, one-to-one services, Dior Moments to Your Measure, exclusively at the boutique.

For additional information, please visit DIOR.com.

DIOR Beauty South Coast Plaza Boutique
3333 Bristol Street
Suite #2007
Costa Mesa, CA 92626
Tel. +1 714.927.7141

Open from April 29, 2025

Boutique Hours:
Monday – Thursday: 10AM – 8PM
Friday – Saturday: 10AM – 9PM
Sunday: 11AM – 7PM