CAMILLA UNVEILS NEW ‘HOTEL OF CURIOSITY’ BOUTIQUE AT SOUTH COAST PLAZA THE NEXT CHAPTER IN THE BRAND’S US EXPANSION PLANS

CAMILLA, the Australian-born global print house, continues its journey across North America with the grand unveiling of a reimagined boutique at South Coast Plaza. An unexpected oasis of travel-centric artistry and adventure nestled in California’s coastal paradise.

The South Coast Plaza opening marks the brand’s fifth Hotel of Curiosity U.S. boutique, joining sister stores in Aventura Mall, Florida, Westfield Topanga, California, and Madison Avenue, New York. Replacing the former boutique, the new boutique occupies a more prominent and high-impact position, heighted by the introduction of the brand’s latest retail design concept, the Hotel of Curiosity. A fully immersive, artfully curated space that reflects the brand’s commitment to storytelling, travel, and experiential retail.

Designed to transport visitors into the world of CAMILLA, the boutique features a bespoke interior where every design element has been handcrafted and custom-developed to reflect the brand’s artisanal roots. From hand-illustrated wallpaper, mosaic flooring, to custom lighting shades and embellished animal head finishes, the space is a physical manifestation of the CAMILLA commitment to artisanal storytelling, meticulous craftsmanship and unmistakable flair. Anchoring the boutique is the CAMILLA Express, a one-of-a-kind installation resembling a luxury train carriage, complete with cinematic visuals showcasing the destinations that inspired recent collections.

“I wanted everything to be utterly original, so we layered handcrafted details into every corner. Our US customers have been yearning for more. They’re so passionate about our creations and the brand. Seeing this boutique come to life is a testament to our unique blend of storytelling, artistry, adventure and print.”
— Camilla Franks, Founder & Creative Director

The South Coast Plaza boutique will open with the brand’s latest collection, The Wandering Poet, an exploration of Türkiye’s rich cultural and visual landscape inspired by Camilla Franks’ personal travels. The collection draws inspiration from the Ottoman architecture, ancient bazaars, and the untamed energy of Istanbul’s streets.

The doors will open at CAMILLA South Coast Plaza on Monday, September 8, with a grand opening event to follow on Saturday, September 13. Guests will be invited to book private styling appointments and enjoy Turkish-inspired refreshments as they explore the collection and retail space.

CAMILLA South Coast Plaza
Suite 1831, 3333 Bristol Street, Costa Mesa CA 92626

ABOUT CAMILLA
Since its debut in 2004, the CAMILLA brand has grown into a global print house and luxury label, with prints sold in 55 countries. Each limited-edition collection is born out of Founder and Creative Director Camilla Franks’ immersive experiences in distant lands, featuring hand-drawn and painted prints, handcrafted silhouettes, and precision-applied embellishments.