Three Luxe New Boutiques to Shop in Orange County

by Allison Mitchell  |  Modern Luxury

May 28, 2026

New storefronts arrive at South Coast Plaza and Fashion Island, just in time for summer.

 

STAUD

Founded in 2015 by Los Angeles creative Sarah Staudinger and George Augusto, STAUD has become synonymous with polished California cool, earning a devoted celebrity following that includes Kendall Jenner, Hailey Bieber, Bella Hadid and Selena Gomez. Known for balancing vintage-inspired silhouettes with fashion-forward accessories—including its cult-favorite Tommy and Moon bags—the label has built a reputation for making statement dressing feel effortless. Now, the brand is deepening its Southern California roots with the opening of a new boutique at South Coast Plaza, marking STAUD’s third location in California. Inspired by the brand’s Melrose Avenue flagship, the space channels a soft neutral palette and understated warmth that mirrors the ease of coastal California living. Visit the fresh space to shop STAUD’s summer 2026 collection, a nostalgic lineup of beach-chic apparel that elevates vacation dressing to chic new levels.

 

 

Fueguia 1833

Argentine perfume house Fueguia 1833 is bringing its cult-followed olfactory universe to Orange County with the debut of its first West Coast gallery at South Coast Plaza. Launched in 2010 by artist and founder Julián Bedel, the Buenos Aires-born perfume laboratory has earned an international following for its limited-edition creations crafted through a vertically integrated process that spans botanical research, ingredient cultivation and formulation. The South Coast Plaza outpost follows the success of the brand’s New York City galleries and signals a significant expansion for Fueguia 1833 in the U.S., positioning Costa Mesa alongside global luxury capitals that already host the house. Designed by Bedel, the approximately 753-square-foot boutique channels the spirit of California villas and adobe architecture through tactile natural materials, carved wood details and a sculptural custom table displaying 105 perfumes—including the U.S.-exclusive Ronroco edition I-XXV, developed in collaboration with Oscar-winning Argentine composer Gustavo Santaolalla. Beyond perfume, the immersive space introduces Orange County clients to the full Fueguia 1833 universe, including Fueguia Casa, Atlas de Ingredientes and its rare vintage scent archive aged for more than five years. More than a boutique, the gallery is conceived as an artistic retreat—an intimate environment where perfume becomes a sensory ritual rooted in nature, craftsmanship and contemplation.

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