WITH

Fara Homidi

Fara Homidi discusses her journey from makeup artist to brand owner, the inspiration behind her line and her vision for effortless, modern beauty.

Available at Sephora

 

Watch 3 Questions with Fara Homidi @southcoastplaza on Instagram.

 

What’s a lesson you learned in retail beauty that still applies today?

I started in retail beauty at the age of 17 and what i think you really learn in retail beauty is how to work with so many different complexions, different undertones — some people are younger, some people are older, so you really just cut your teeth and kind of learn the ins and outs of everything.

 

How do you make sure effortless style translates into a product?

I’ve been told my work as a makeup artist is effortless. I translate that into product because I just really focus on the textures being really modern and innovative. Using all my knowledge of maybe things i’ve mixed to get a texture and so i’m bringing that to you in an easy format. You’re getting best in class, sort of runway-ready makeup that’s easy to use for an everyday person.

 

What’s the one product you’d want a South Coast Plaza shopper to pick up?

The one product I want the South Coast Plaza Shopper to pick up and never put down is my Essential Face Compact.It has sort of a like a concealer foundation that has a soft, matte formula in it and also has a shine bomb, so you can mix the two things to get more of a glowy texture. You can use them separately as sort of like coverage and highlight and so no matter what look you’re going for, that’s your base product.

 

 

Watch the Full Interview on Instagram

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714.429.9130 Level 1, Bloomingdale’s Wing View Boutique