Ganni Opens “Let’s Go Outside” Pop-Up
Danish fashion brand GANNI has launched “Let’s Go Outside,” a pop-up exclusive to South Coast Plaza through Aug. 14. Located on level 2 of Carousel Court near GANNI’s new U.S. boutique, the two-week pop-up is named after the brand’s eponymous exclusive capsule collection that pays homage to the great outdoors in the summer and the idea of reconnecting with nature.
The collection is inspired by the GANNI Girls’ spirit of adventure and love for spending their summer days and nights outside, featuring ready-to-wear and accessories using certified recycled and organic materials and fusing together feminine details with a technical outdoor feel.
The 30-piece capsule includes signature GANNI dresses and shapes with new prints, plus jackets and vests with playful GANNI slogans, fun reusable water bottles, a stainless-steel lunch box, organic cotton t-shirts, stone-paper notebooks, watercolors and quilted camping blankets.
“If there’s anything this past year has taught us, it’s all about staying grounded, reconnecting with friends in nature. With these exclusive pieces, we wanted to explore the great outdoors and that feeling of being free.
I was inspired by past summers, wild camping in the north of Denmark and a natural color palette that takes inspiration from the sun, sea and forest.”
– Ditte Reffstrup, Creative Director, GANNI
“We’re excited to bring our pop-up and capsule to our newest boutique, South Coast Plaza, and to our Southern California community, who love being surrounded by the great outdoors – whether it’s beaches, surfing or hiking.”
Based in Copenhagen and owned and run by Ditte Reffstrup with her husband, company founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style, full of personality and contrasts. For GANNI, acting responsibly is a moral obligation. The brand is on a journey to minimize its social and environmental impact. In 2020, GANNI launched its GANNI Gameplan, setting 44 tangible goals to be reached by 2023 across four main pillars: people, planet, product and prosperity.