South Coast Plaza Holiday Marketing Programs

HOLIDAY MARKETING OPPORTUNITIES

HOLIDAY PUBLIC RELATIONS OUTREACH

South Coast Plaza public relations efforts generate excitement and awareness for holiday events and promotions at our 250 retailers and restaurants. Comprehensive press outreach during the holiday season reaches more than 200 print, broadcast and digital media outlets.

For our efforts to be most effective, our public relations team requests content from our boutiques so we can share newsworthy stories with our media contacts. Kindly provide us content regarding new merchandise collections, promotions and events in your boutique during the fourth quarter and we will include the information in our press outreach. Please email text and images to South Coast Plaza’s public relations director, Lisa Liddane, at liddanel@southcoastplaza.com. If necessary, please connect us to your corporate offices to secure the content.
 

Extraordinary Gift Media Pitch

Prior to the start of the holiday season, retail reporters across the nation reach out to our public relations team in search of extraordinary gifts available from our retailers to feature in their gift guides. If your boutique has any limited-edition, rare,one-of-a-kind and buzz-worthy items this holiday season, please include and send information and images to Lisa Liddane at liddanel@southcoastplaza.com and scpmarketing@southcoastplaza.com and we will happily include them in our extraordinary gift pitches to media.

How to Post an Event

If you would like your holiday in-store events featured on our website and to be considered for other marketing efforts please fill out our In-Store Event Form.

SANTA IS COMING TO TOWN

This year, we offer two new family-friendly Santa experiences with safety measures in place so you can experience the magic of the holiday season.

Annual Holiday Window Display Contest

This year more than ever we need the magic of the holidays. South Coast Plaza encourages all retailers to decorate their storefront windows in the holiday spirit and participate in the Annual Holiday Window Display Contest. Creative holiday window displays are a retail tradition at South Coast Plaza adding to the excitement of the season and the enjoyment of our shoppers.

We will be awarding South Coast Plaza gift cards to stores demonstrating holiday spirit and shopping allure through window displays. Here is a breakdown of prizes:

1st Place
$300 South Coast Plaza Gift Cards

2nd Place
$200 South Coast Plaza Gift Cards

3rd Place
$100 South Coast Plaza Gift Cards

4th Place
$100 Din Tai Fung Gift Cards

Judging will be done during the first week of December.
The winners will be announced and prizes awarded in late December.

For questions, please contact Stephanie Rogers at 714.435.2023 or RogersS@southcoastplaza.com
We look forward to your participation in South Coast Plaza’s Annual Holiday Window Display Tradition!

HOLIDAY PARKING PROGRAM

Employees must park in their designated holiday parking location on the dates listed below. Complimentary South Coast Plaza shuttles are provided and run continuously. A parking packet with more information, including how to obtain a Manager’s Parking Pass, was distributed to your store. If you need another pass, please contact the security office at 714.435.2038, Monday through Friday 8am–5pm.

Dates that parking program will be in effect:
 

Information and Where to Park

1. All Main Plaza manager pass holders will be parking in the North Parking Structure 5th and 6th levels

2. All Main Plaza employees will be parking in the South Parking Structure on the 4th and 5th levels

All Nordstrom employees will be parking in the North Nordstrom parking lot on the corner of Sunflower and Bear street

All Macy’s managers and employees will be parking in the sub-level parking structure.

All Bloomingdales managers and employees will be parking on the West side parking lot adjacent to their store in their employee parking area.

3. All Plaza West managers and employees will be parking in the sub level parking structure.

Non-Compliance with the Holiday Employee Parking Program

WILL RESULT IN TOWING OF EMPLOYEE VEHICLES
MINIMUM FEE = $310.00
G&W Towing – 949.642.1252

CUSTOMER PARKING

Due to state-mandated capacity regulations, we do not offer valet parking and some of our parking areas and structures will be closed. You should recommend to your customers that they avoid peak times and plan to visit early in the day and after 4pm.

South Coast Plaza Contacts

South Coast Plaza Marketing Contacts information

South Coast Plaza Emergency contact information