SOUTH COAST PLAZA PRESENTS FLEURS DE VILLES FLORAL COUTURE EXHIBITION The flowers-meet-fashion event will make its West Coast debut Oct. 9-13, 2019
COSTA MESA, Calif. (October 2019) – Stop and smell the roses at South Coast Plaza, where Fleurs de Villes’ floral couture exhibition will be presented exclusively for the first time on the West Coast October 9-13, 2019.
The unique, five-day complimentary exhibition is Fleurs de Villes’ signature event, featuring 16 mannequins dressed in fresh flower ensembles by 16 leading Southern California florists and floral designers, along with a flower market.
“Creativity blooms extravagantly in the collection of floral fashion curated by Fleurs des Villes,” said Debra Gunn Downing, executive director of marketing for South Coast Plaza. “We are thrilled to present this complimentary sensorial event for the first time to the West Coast as part of our ongoing efforts to bring elevated experiences to all our guests from Southern California and all over the world.”
Each lush floral couture is one of a kind, designed and produced especially for the event. Every mannequin showcases a theme: One features a bridal gown while several reflect concepts from South Coast Plaza boutiques and restaurants such as Coach, Diptyque and Yellow Vase, as well as the center’s community, arts and culture partners such as The Westin South Coast Plaza, Segerstrom Center for the Arts, Bowers Museum and Sherman Library & Gardens.
In keeping with the meaning of Fleurs de Villes (flowers of cities), eight of the mannequins are clothed in interpretations of stylish cities such as Berlin, Copenhagen, Dubai, Madrid, Milan, Tokyo and Shanghai.
Sherman Library & Gardens joins participating florists and floral designers including Above the Stem, Bella Blooms, Bottles and Blooms, Bonne Fleur Floral & Special Event Design, Corona del Mar Florist, Couture Flowers, Fleurish, Floral Fete, Flowers by Enzo, The Flower Stand, Inessa Nichols Design, Jacob Maarse Florist, Penelope Pots, Yellow Vase, and White Lilac Inc. Event & Floral Design in creating the floral fashion. Mayesh Wholesale Florist is providing the flowers for the five-day event.
“Fleurs de Villes is a showcase for local, world-class floral design,” said Fleurs de Villes co-founder Karen Marshall. “This fall, we are delighted to partner with South Coast Plaza, a renowned international destination, for our U.S. West Coast debut. Our crowd-drawing pop-up shows are stunning examples of the artistry of flowers and are unique multi-sensory experiences.”
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Debra Gunn Downing, Executive Director of Marketing, South Coast Plaza
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Karen Marshall, Fleurs de Villes Co-Founder
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ABOUT SOUTH COAST PLAZA
Renowned as a leading international shopping destination, South Coast Plaza is home to more than 250 prominent boutiques, critically-acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts and the Orange County Museum of Art. It is the West Coast’s premier shopping experience, with its proximity to beaches and John Wayne Airport, customized concierge services, and unparalleled collection of diverse retailers — from Gucci, Hermès, Cartier and Harry Winston to Saint Laurent, The Webster, Dior, Alexander McQueen, Givenchy and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information: southcoastplaza.com or 800.782.8888.
ABOUT FLEURS DE VILLES
Established in 2015 by lifestyle and media professionals Karen Marshall and Tina Barkley, Fleurs de Villes Inc is a unique luxury experiential brand, grounded in hyper-local content – an intoxicating mix. In each city the company presents in, they feature the works of top florists in that city, creating stunning fresh floral mannequins aligned with, and inspired by, partnered brands presented in elegant gallery-like settings. From the stunning displays of the Mannequin Series, to pop-up fresh flower markets, Fleurs de Villes cultivates bespoke flower events that bloom with happiness. International shows in 2019 include Southern California, New York City, Toronto, Chicago, Vancouver, Quebec City, London and more. www.fleursdevilles.com