February 04, 2021


FEBRUARY 10 – 28, 2021

Costa Mesa, Calif. (February 2021) – South Coast Plaza ushers in Lunar New Year Feb. 10-28, 2021 with a celebration filled with special gifts and menus, a spectacular Year of the Ox display, and much more. Now in its 11th year, South Coast Plaza’s 19-day Lunar New Year festivities are the largest and most extensive of any retail center on the West Coast, drawing visitors from all over California.

“South Coast Plaza continues to be at the forefront of Lunar New Year celebrations on the West Coast by providing the best in exclusive and culturally relevant experiences,” said Debra Gunn Downing, spokeswoman for South Coast Plaza. “From limited-edition products from our boutiques and specially created menus by world-class chefs at select restaurants to our spectacular centerpiece, South Coast Plaza is the must-visit destination for all who observe this tradition with style.”

Shoppers will have many opportunities to mark the occasion. They can receive a gift of a limited-edition Year of the Ox crystal sculpture with a minimum purchase, select from Lunar New Year items at many boutiques, attend in-store events, enjoy special menus at participating restaurants, enter to win prizes from luxury boutiques, see specially-designed store displays and windows, and view a digital presentation of cultural performances.

As part of an annual tradition at South Coast Plaza, a dramatic Lunar New Year centerpiece will be on display in Jewel Court beginning Feb. 10. The centerpiece will depict an ox, the second animal in the 12-year Chinese zodiac cycle, symbolizing hard work, perseverance and strength. Decorated with flower and plant parts, the ox is perched atop a giant golden ingot, surrounded by an abundance of golden coins representing great fortune. Floating above are a lucky knot signifying longevity and eternity along with eight animated red envelopes that connote good fortune and prosperity. The centerpiece will rotate in place in Jewel Court to greet guests from all directions.



 Renowned as a leading international shopping destination, South Coast Plaza is home to more than 250 prominent boutiques, critically-acclaimed restaurants and the adjacent celebrated Segerstrom Center for the Arts and the Orange County Museum of Art. It is the West Coast’s premier shopping experience, with its proximity to beaches and John Wayne Airport, customized concierge services, and unparalleled collection of diverse retailers — from Gucci, Hermès, Cartier and Harry Winston to Saint Laurent, The Webster, Dior, Alexander McQueen, Givenchy and more. South Coast Plaza is located in Orange County, California, in the city of Costa Mesa. Information: southcoastplaza.com or 800.782.8888.



 Gift with Purchase (Feb. 10-while supplies last)

Shoppers will receive an exclusive Year of the Ox LIULI Crystal Art sculpture, with a minimum of $2,500 (before tax) in same-day purchases from any combination of South Coast Plaza boutiques and restaurants (excluding department stores). The gift is redeemable at all Concierge locations while supplies last.


Enter-to-Win Extravaganza (Feb. 10-28)

Our annual Enter-to-Win contest features an opportunity to win a South Coast Plaza $800 shopping spree, luxury prizes from our boutiques and restaurants, and more.


Specialty Products (Ongoing)

Many South Coast Plaza boutiques, including Louis Vuitton, Baccarat, Fendi, Panerai, and Chopard are offering limited-edition items, capsule collections, and themed products to celebrate the Year of the Ox or Lunar New Year.


Special Menus and Treats (Various dates)

Select South Coast Plaza restaurants will celebrate Lunar New Year with special menus for outdoor and home dining, while confectioners and bakeries offer an assortment of treats, some with festive Year of the Ox gift packaging.


UnionPay Program (Feb. 10-28)

Shoppers will receive one $100 South Coast Plaza gift card when they present a minimum of $2,000 in same-day receipts (before tax) from South Coast Plaza boutiques on their UnionPay card (starting with 62). Receipts can be presented at any of South Coast Plaza’s four Concierge locations. The South Coast Plaza gift card is limited to one per UnionPay card, per day while supplies last. This offer cannot be combined with any other UnionPay offers or promotions.


Store Displays

Many South Coast Plaza boutiques will celebrate The Year of the Ox with special in-store and window displays.


Social Media

Follow South Coast Plaza on Instagram, Facebook, Twitter, Weibo and WeChat for Lunar New Year celebration updates. Hashtag: #SCPLunarNewYear