July 15, 2016


July 9, 2016 (Orange County, CA) – German luxury luggage maker, RIMOWA, opens the doors of a boutique at South Coast Plaza. The 2,169 square foot store will house all of RIMOWA’s mainstay collections and marks the company’s eleventh retail location in North America. This is a temporary location for 2 years as a permanent store is built at the shopping center within the next 2 years.

“As RIMOWA expands around the US – Orange County is an obvious choice for us. We are very pleased to open a store at South Coast Plaza as it is a prestigious and luxurious international shopping destination and we look forward to getting to know the community there,” says RIMOWA CEO Dieter Morszeck.

Much like the RIMOWA collection, the South Coast Plaza boutique reflects the clean, modern aesthetic inherent to RIMOWA products. RIMOWA is most recognized for its line of premium aluminum and polycarbonate luggage and suitcases and has stores worldwide in Hong Kong, Rio de Janeiro, Seoul, Singapore, and Madrid, to name just a few.

RIMOWA, the Original Luggage with the Grooves®, is one of the leading premium brands worldwide for cases made from aluminum and the high-tech material polycarbonate, and it is one of the few manufacturers of travel luggage still producing in Germany. One could say that RIMOWA is probably the only German manufacturer with a history stretching back over more than 115 years with a distinctive, deep-rooted tradition – an exceptional position in the industry. To RIMOWA, ‘Made in Germany’ and ‘German engineering’ are synonymous with outstanding materials, brilliant technology and extraordinary product design, crafted to the highest possible quality. For decades now, the identifying feature of the collections, which are being continually optimized, has been the elegant and unmistakable groove structure of the case shells. The traditional company is based in Cologne and sells its products in over 65 countries worldwide through selected dealers and its own stores, the number of which is being continuously expanded across the globe.

For more information, please contact:
Jacqueline Schulze