November 17, 2015

Massimo Dutti Opens First West Coast Store at South Coast Plaza

Massimo Dutti, a fashion concept belonging to the Inditex Group, begins its commercial activity on the West Coast this November, with its first store at South Coast Plaza located in Costa Mesa, California, which is known for its luxury shopping experience.

The first Massimo Dutti store on the West Coast features an innovative interior design that reinforces the role of fashion. With 8,891 square feet of retail space, spanning one level, the store will house the men’s, women’s and accessory collections.

New global store concept
The new Massimo Dutti store image is based on a progressive evolution of the boutique concept that identifies the brand. Based on finishes and shapes that aim for a warmer, more contemporary retail space environment. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details.

Campaign AW2015 by Mario Testino
Fall returns with a campaign seen through the lens of Mario Testino and the models, Cameron Russel and Sean Richard O´Pry, interpreting Massimo Dutti in a Collection replete with unique fabrics, colors and sensations. Massimo Dutti reveals its most daring side in this collection that goes beyond the habitual fall pieces featuring boho styles that contrast with the core minimalist collection.

New York City AW2015 Collection
Eclectic, casual and authentic are the three words that perfectly define the city of New York and everything from which Massimo Dutti drew inspiration to create the New Limited Edition Collection. This collection could not be better represented through the visions of top models Liu Wen and Mathias Lauridsen, and influencers Sofía Sánchez de Betak and Mathew Avedon. They reveal their favorite spots in
New York to us, decked out in sizzling modern pieces, with grey tones and small touches of white, a must for the upcoming winter.

Après Ski Limited Edition Collection
A collection to vanquish the cold, for the second year Massimo Dutti amazes with its new Après Ski Collection, which is absolutely ideal for urban enthusiasts of the wintry cold and snow with success in style, quality, price and versatility.

Online Sales
Massimo Dutti is also available online in the United States through the site, with free shipping to the 50 states. The online store offers a full range of items for women and men as available at the physical stores through the site that seeks intuition, easy accessibility and wealth of content.

Massimo Dutti and the Inditex Group
Massimo Dutti was created in 1985 in Spain, and was originally launched with menswear. In 1995, it launched its first womenswear collection, with a variety of styles from casual to sophisticated and timeless.

Today, it has a commercial presence in 68 countries between Europe, America and Asia with over 700 stores. The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 6,600 stores in 88 countries on five continents. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.