July 18, 2018

Louis Vuitton unveils newly expanded boutique

Louis Vuitton unveils newly expanded Costa Mesa South Coast Plaza store, redesigned by architect Peter Marino.

On July 11, 2018, Louis Vuitton reopens its newly expanded Costa Mesa South Coast Plaza store which features the largest single level retail floor in the Americas. Located at 3333 Bristol Street, the store has been fully renovated and redesigned by Peter Marino and features the first in-store atelier in the United States.





Travel Destination

The new store is defined as a travel destination, incorporating art and cultural elements into its retail space. Balancing old and new, Marino utilizes techniques and materials that reference the French history and craftsmanship of Louis Vuitton, while carefully integrating ultra-modern designs into the California store such as the twisting high tech carbon fiber shelving throughout which references the horizontal speed of travel.

Throughout the double story space you will find references to the context, climate and culture of Southern California. The store sparkles as the completely new façade is mode of laminated glass and shimmering copper while the inside is a light, bright, modern and airy space, featuring three entirely new skylights carved into the ceiling, flooding the store with daylight from above.

Louis Vuitton Costa Mesa South Coast Plaza exemplifies how art is integral to Marino’s design process, with a range of artworks and cultural elements selected and designed specifically for the Costa Mesa store.

‘We always work to select artwork that represents different countries and continents. Louis Vuitton is a very forward thinking company when it comes to its engagement with the art world and thinks globally. The choice of the artwork, which was driven by a desire to echo and ploy off the architecture and the immediate context, a link to Louis Vuitton’s heritage of travel – and the climate and culture of Southern California.”
– Peter Marino

Carefully sited throughout the store are colorful artworks by internationally known artists, a commissioned striped surfboard by Peter Dayton (over 27 feet long), Farhad Moshiri’s ’embroidered beads on canvas (Girl with Orange Lips), large-scale photo by Richard Misrach whose photographs investigate human interaction with the natural landscape, and further works by Anselm Reyle, Aaron Curry, Serge Alain Nitegeka, Damien Hirst, and Polly Apfelbaum.

Bespoke Offer

Costa Mesa South Coast Plaza brings all of Louis Vuitton’s savoir-faire under one roof. The store offers all métiers of the House including ready-to-wear, leather goods, shoes, accessories, textiles, watches and fine jewelry, fragrance, publishing and home. Costa Mesa South Coast Plaza will offer a vast assortment of exclusive product available only at this location. Highlights include a metallic leopard print Petite Malle and Capucines mini, a crocodile version of the Christopher backpack, the Women’s Star Trail Monogram Ankle Boot with patches, the Men’s Trocadero Richelieu sneaker in a variety of Epi leathers and rabbit fur Wilderness blankets and pillows. From the ready-to-wear métier, exclusive versions of the Women’s skater dress and Men’s Split Hand LV print sweater and satin Warm Up shirt have been created just for Costa Mesa South Coast Plaza. To celebrate the opening, Louis Vuitton’s Diamond Blossom XL fine jewelry medallion will prelaunch at the store ahead of the October 2018 worldwide launch.

Also arriving at Costa Mesa South Coast Plaza are the Objets Nomades, the House’s unique collection of travel and home objects created in collaboration with some of the world’s most renowned designers. For the opening, the Campana Brothers’ sensuous Cocoon chair and Bomboca Sofa will be accompanied by Raw Edges’ Concertina foldable chairs and tables which will be ot the store for the first time.

Exceptional Savoir-Faire

The hand-crafted personalization of Louis Vuitton products perpetuates a long tradition of sophistication and service. In this spirit, the House has taken over the floor above the store for the first ever in-store workshop and resident artisan studio in the United States, creating the ultimate savoir-faire experience. Guests will be able to watch Louis Vuitton’s top artisans handcraft and restore pieces on-site in this authentic atelier.

Costa Mesa South Coast Plaza’s main floor will feature a full time hand-painter who will be personalizing hard-sided travel pieces with custom motifs. More than just a means of identification, personalization sets a truly individual seal on an item, and epitomizes exclusivity and savoir-faire. By offering this service, Louis Vuitton is perpetuating its proud tradition of unique creativity.


Store Information

Louis Vuitton Costa Mesa South Coast Plaza
3333 Bristol Street
Suite 2400
Costa Mesa, California 92626
Tel. 714.662.6907
Monday to Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 8:00 PM
Sunday: 1 1 :00AM – 6:30 PM

About Louis Vuitton

Since 1 854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, fragrance and stationery. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.

For further information: www.louisvuitton.com

Press contact:
Louis Vuitton
Chrissy Tantillo