July 13, 2021

Ganni Opens “Let’s Go Outside” Pop-Up Exclusively At South Coast Plaza


On August 1, Danish fashion brand GANNI launches its “Let’s Go Outside” pop-up exclusively at South Coast Plaza, the premiere fashion and luxury shopping center on the West Coast in the U.S. The two-week pop-up will be located on level 2 of Carousel Court near GANNI’s new U.S. boutique. The “Let’s Go Outside” pop-up is named after the brand’s eponymous exclusive capsule collection. The capsule pays homage to the great outdoors in the summer and reconnecting with nature. The collection is inspired by the GANNI Girls’ spirit of adventure and love for spending their summer days and nights outside. The exclusive capsule is made up of RTW and accessories made using certified recycled and organic materials jackets and vests with playful GANNI slogans and fuse together feminine details with a technical outdoor feel. The 30-piece capsule includes signature GANNI dresses and shapes you know and love with new prints, plus fun reusable GANNI water bottles, a stainless-steel lunch box, organic cotton t-shirts, stone-paper notebooks, watercolours and quilted camping blankets.

“If there’s anything this past year has taught us, it’s all about staying grounded, reconnecting with friends in nature. With these exclusive pieces, we wanted to explore the great outdoors and that feeling of being free. I was inspired by past summers, wild camping in the north of Denmark and a natural colour palette that takes inspiration from the sun, sea and forest. We’re excited to bring our pop-up and capsule to our newest boutique, South Coast Plaza, and to our Southern California community, who love being surrounded by the great outdoors – whether it’s beaches, surfing or hiking.” – Ditte Reffstrup, Creative Director, GANNI.

Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation. We are on a journey to minimize our social and environmental impact and strive to be a more responsible version of ourselves everyday. In 2020, we launched our GANNI Gameplan setting ourselves 44 tangible goals to be reached by 2023 across four main pillars; People, Planet, Product and Prosperity.

GANNI has offices in Copenhagen, Stockholm, London and New York and is represented in more than 600 of the world’s top tier retailers as well as 26 GANNI concept stores across Europe, and the United States. GANNI.com delivers internationally to 33 countries including Australia, Canada and South Korea.

For any press related enquiries please contact:
Victoria Halbye, victoria.halbye@ganni.com