Zegna (Reset) What Makes A Man Fw21 Campaign

Now through October 07, 2021

Redesigning the contemporary wardrobe for our new world, Zegna sees an invaluable opportunity to (RESET) our ideas of What Makes a Man. For Fall|Winter 2021, this concept comes to life through a far-sighted collection created by Artistic Director Alessandro Sartori to retailor the modern man.

Heralding a new era in style and identity, Sartori’s clothing innovations are a direct response to how men live now, in this new reality where we live, work and lounge all in one place. This is the result of the innovation of our progressive craft, as the boundaries between private and public life are blurred.

Inspired by changing lifestyles and reorganized priorities, Zegna continues to transform the very idea of luxury to envision an effortlessly wearable category of clothing. Our new definition of style is defined by a move away from utter formality but not from our thoughtful sartorial approach, creating new hybrid garments as part of what we call Luxury Leisurewear. We refocus our fabric expertise on a new generation of jersey knitting techniques and soft fabrics that blend lavish comfort with the precise and refined tailoring our brand is known for to redefine what luxury menswear looks like for everyday life.