Louis Vuitton opened its first fragrance pop-up shop in the Americas at South Coast Plaza in celebration of the launch of the collection of seven Les Parfums Louis Vuitton. The boutique will be at South Coast Plaza until July 1, 2017. Fragrances are deeply rooted in the House’s heritage. Louis Vuitton returns to its roots 70 years after its last olfactory signatures. The fragrance savoir faire has been revived with the work of Master Perfumer Jacques Cavallier Belletrud.